Google Analytics Complete Tutorial Series – Part 1

Google Analytics, formerly GA4, is an essential tool for SEO PPC executives, social media managers, and email marketers. Whether you’re promoting a website, Google Analytics proves crucial. In this guide, we’ll walk you through effortlessly linking Google Analytics to any website using Google Tag Manager.

Following the setup, we delve into vital configurations: settings, events, goals, conversions, custom reports, the explore tab, and the advertising tab. This series, divided into five parts, ensures a comprehensive understanding of Google Analytics.

Today’s Blog, the first part, focuses on implementing Google Analytics through Google Tag Manager seamlessly.

Subsequent sections cover a high-level overview, optimizing data retention, exploring events and conversions, mastering the reporting section, using the explore tab for sales, and understanding the advertising tab of Google Analytics.

Google Analytics is a 3-in-1 powerhouse—collecting, storing, and visualizing data into beautiful reports. The journey begins on your website, where a visitor triggers a JavaScript code, informing Google Analytics of their arrival.

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Linking Google Analytics to your website involves using Google Tag Manager for a clean, easy, and efficient process. The comprehensive video series starts at Google Tag Manager, connecting it to a demo website.

Google Tag Manager provides two codes—head and body. Custom-coded websites require developers to implement these codes. For WordPress or CMS-based sites, plugins simplify the integration, with GTM4WP being a preferred choice.

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The rationale behind using Google Tag Manager lies in its ability to streamline tracking actions and marketing funnels. Demonstrating the setup on a WordPress website, we choose GTM4WP over Google Site Kit for its minimal impact on website performance.

Connecting Google Tag Manager to Google Analytics involves creating a tag named “GA Setup” within Google Tag Manager. This tag incorporates the Google Analytics measurement ID, acting as a bridge between the two platforms.

Successfully testing the connection through Google Tag Manager ensures that Google Analytics registers page views. After testing, the changes are published, confirming the website’s successful connection to Google Analytics via Google Tag Manager.

This concludes the first part of our series. In the upcoming segments, we’ll explore Google Analytics in-depth, covering its myriad features, optimization techniques, and practical insights. Your questions and feedback are invaluable, guiding us in tailoring future content to meet your needs. Thank you for joining us on this insightful journey. I’m Amit Tiwari from Amit, and I look forward to our next meeting. Take care.

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