How to Research for a Blog Post (Step-by-Step)


How to Research for a Blog Post: Researching for a blog post presents more challenges than one might assume. The initial step involves pinpointing topics that align with the preferences of your target audience. Additionally, it is imperative to ensure the incorporation of the most up-to-date data and rigorously fact-checked information in your content.

How to Research for a Blog Post
How to Research for a Blog Post

How to Research for a Blog Post?

To research for a blog post, follow these steps:

  1. Begin with a focus keyword
  2. Identify subtopics and related keywords
  3. Check for question-based keywords
  4. Search for related keywords
  5. Analyze the top Google results
  6. Examine Google features
  7. Seek input from the online community
  8. Utilize data-driven resources for comprehensive research and content creation

Later in this post, we will delve into tools and tips to assist you in discovering reliable and up-to-date information for your blog post. However, for now, let’s commence with the fundamentals of content research for new articles.

Below are the steps to conduct successful blog post research:

Step 1: Start with a Focus Keyword

First and foremost, you need to pinpoint the focus keyword for your blog post.

Utilize keyword research tools to discover focus keyword ideas that strike the right balance between search volume and keyword difficulty. It’s crucial not to compete against prominent brands for keywords, yet targeting keywords with minimal search volume should also be avoided.

In my experience, the Keyword Magic Tool by Semrush proves to be the most effective in generating keyword ideas for blog content. With just a single seed keyword, it unveils hundreds of potential keywords that can attract significant traffic.

Note: Semrush is a paid tool, but as a MasterBlogging reader, you have the opportunity to sign up for Semrush’s trial and access the Keyword Magic Tool free for 14 days – an opportunity not to be missed!

So, seize your free trial account, initiate the use of the Keyword Magic Tool, and accumulate numerous potential keywords for your blog posts.

Get Your Free Trial

Semrush Keyword Magic Tool main interface

Suppose you intend to craft content on remote working tips.

Feel free to employ “remote work tips” as your seed keyword—input it into the Keyword Magic Tool, specify your location, and click ‘Search.’

In a matter of seconds, Semrush will generate numerous potential focus keyword ideas for your blog post.

Semrush Keyword Magic Tool showing keyword suggestions.

Naturally, selecting the appropriate focus keyword enhances your likelihood of achieving higher rankings in search engines. However, the advantages extend beyond that.


In addition to focus keywords, utilising a keyword research tool also aids in discovering related topics to enhance your content.

Within Semrush’s Keyword Magic Tool, click on the desired focus keyword to access the Keyword Overview report. In this report, examine the “Keyword ideas” section for potential secondary keywords.

Take it a step further by selecting a secondary keyword idea of interest. This action triggers another keyword overview report, revealing even more related keywords for your blog post.

Alternatively, simply click ‘View all keywords’ at the bottom of the keyword ideas list.

Within moments, Semrush will generate a fresh set of secondary keywords for your blog post.

Semrush full keyword ideas list

Secondary keywords play a crucial role in optimizing your blog post for various search engine queries. This approach allows you to harness the total traffic potential of multiple, low-competition keywords instead of grappling with highly competitive ones.

Furthermore, secondary keywords assist in identifying additional subtopics that can be incorporated into your blog post.

For instance, when crafting a more comprehensive post about “remote work tips,” you can leverage the following secondary keyword ideas:

  • Tools for working remotely
  • Remote working tips for employees
  • Security tips for working remotely

Tip: In certain cases, secondary keyword ideas can be expanded into full-length blog posts of their own-particularly question-based keywords. 


Step 3: Check Question-Based Keywords

On the Keyword Magic Tool, navigate to the ‘Questions’ tab to discover question-based keywords. These keywords are associated with queries your target audience may have about your blog topic.

Here’s an example:

If your focus keyword on Semrush is “book self-publishing.”

On the Keyword Magic Tool results page, access the ‘Questions’ tab to unveil question-based keyword ideas. In the given example, some interesting question-based keywords you can utilize include:

  • How much does it cost to self-publish a book?
  • How to self-publish a book on Amazon?
  • How to self-publish a children’s book?

These questions provide valuable insights into the specific inquiries your audience may have regarding the topic of self-publishing a book.


If you aim to enhance the comprehensiveness of your post, explore the ‘Related’ tab on the Keyword Magic Tool.

This feature furnishes you with a plethora of related keywords or topics that can be incorporated into your post.

For instance, suppose you are crafting a blog post about “indoor sports.” The Keyword Magic Tool’s ‘Related’ tab might suggest the following related keyword ideas:

Similar to the approach with question-based keywords, exploring related keywords is an excellent method to uncover additional subtopic ideas for a blog post. In some instances, these related keywords can also serve as focus keywords for entirely new articles.


Step 5: Spy on the Top Google Results 

Searching for keyword ideas is only the initial phase of the blog research process.

Following the exploration of keywords and potential subtopics, the next step involves planning an outline that integrates all your ideas into a cohesive piece.

An effective strategy is to examine the top 10 search results on Google. This process unveils valuable insights for structuring your post, such as the title tag, main headers, subheaders, and recommended content types.

Simply input your focus keyword into Google and analyze the top 10 organic results:

Tip: Utilise Semrush’s Domain Overview tool to delve into the top 10 Google results. This allows you to conduct a more in-depth investigation, revealing the content’s organic keywords, link sources, and primary backlink anchor texts.


Step 6: Check Google Features

Beyond the search results themselves, Google’s Search Engine Results Pages (SERPs) also encompass additional details that can significantly aid your blog research process.

For instance, the “People also ask” section provides a handful of follow-up questions that you can address in your blog post. This section serves as a valuable resource for identifying additional queries or concerns related to your chosen topic that your audience may have.

Below the top 10 search results, Google also displays related search queries. These may encompass specific products and search phrases related to your keyword.

Certain search queries generate additional rich snippets, which are supplementary features provided by Google.

Rich snippets offer extra information about the search keyword. This, in turn, may guide you towards additional subtopics to cover in your blog post.

Examples of rich snippets include:

  • Knowledge Panels
  • Maps
  • Recipes
  • Carousels
  • Reviews

Exploring these rich snippets can provide valuable insights and inspiration for expanding the content of your blog post.

Step 7: Get the Online Community’s Input 

In the realm of blogging, ensuring that your content provides unique value, something exclusive to your audience, is paramount. A valuable approach to discovering this uniqueness involves tapping into social media and online communities.

Reddit, for instance, stands out as a goldmine of insights from its community members.

To leverage Reddit for blog research, initiate the process by searching for a relevant “subreddit” or community dedicated to discussions about your topic. Simply input a keyword into Reddit’s built-in search bar, and the automatic search suggestions should guide you directly to the subreddit you require. This allows you to gather authentic insights and perspectives from the community that can enrich your blog content.

Reddit communities for the topic "remote work"."

Upon discovering a relevant subreddit, input your focus keyword and observe as Reddit compiles the internet’s collective wisdom for your research.

Reading through the posts comprehensively, including user comments, is crucial to extracting valuable information that can be incorporated into your blog post.

In certain instances, the comments may contain even more useful information than the original post itself. Leverage these comments to offer unique value through your blog, enriching your content with insights and perspectives shared by the community.

A comment on Reddit by the user "Good_Profession366."

Step 8: Google Data-Driven Resources

If you require verifiable data to bolster your points, Google is a valuable resource. The key is to employ “search footprints” or additional keywords in your query.

Examples of these search footprints include:

  • “Statistics”
  • “Case study”
  • “Survey”
  • “Data”
  • “Report”

For instance, if you are seeking statistics on a particular topic, you can enhance your search query by including terms like “statistics,” “case study,” “survey,” “data,” or “report.” This approach helps refine your search results to focus on sources that provide the specific type of verifiable data you need for your blog post.

Google search query on "remote working statistics."

You should be able to find relevant data you can mention in your blog post. By reading each resource, data points will help you discover fresh perspectives that your readers will enjoy. 

Google search results for the keyword "remote working statistics."

Other Resources You Can Use for Content Research

Still in need of additional sources for blog content research? Here’s a quick list of places on the internet that offer a wealth of information for potential blog posts:

  1. Social media groups: Similar to subreddits, social media groups on platforms like Facebook and LinkedIn provide insights driven by community discussions. However, in my experience, it’s often easier to find meaningful conversations on Reddit than in most social media groups.
  2. Q&A websites: Platforms like Quora, Ask.com, and other Q&A websites offer crowdsourced information on specific topics. They not only provide additional question-based keywords but also present answers contributed by the online community.
  3. General media websites: Industry news websites and other blogs consistently furnish new information on a wide range of topics. To efficiently track new data from these websites, consider using content curation software such as Flipboard and Scoop.it.
  4. Presentation sharing platforms: Services like SlideShare and PowerShow can offer unique data to enhance your blog post. However, exercise caution, as it can be challenging to find up-to-date insights from these presentation-sharing sites.
  5. Video sharing platforms: YouTube, along with other video streaming websites, provides access to in-depth content that can fuel your blog content plans. You can find product reviews, interviews, surveys, tutorials, and in-depth explainer videos, among other valuable resources.

How to Organize Your Blog Topic Ideas

At this stage, you’ve accumulated a sufficient number of keywords, subtopics, and data to craft an outstanding blog post.

The next step is to seamlessly integrate everything into your outline.

Productivity tools such as Notion offer bloggers a feature-rich workspace to organize various blogging tasks, encompassing everything from ideas to marketing strategies. Notion is tailored for teams, schools, and individuals who seek complete control over their productivity, providing an efficient platform for structuring and arranging the elements of your blog post.

Notion landing page

Notion empowers you to organize your future blog topics, ongoing drafts, and more. You can segment these areas into pages within your workspace, each capable of containing lists, timelines, images, file uploads, calendars—virtually anything that aids in planning and tracking all blogging-related tasks.

Consider these tips when structuring your blog content ideas:

  1. Include a list of your target keywords.
  2. Insert links to reference articles and other resources such as YouTube videos, PDFs, infographics, etc.
  3. Set a target word count by checking the top Google results for the minimum word count.
  4. Identify your section headers and subheaders.
  5. Add a link to your Google Docs or Microsoft OneDrive document.

Bonus tip: Notion incorporates a built-in AI assistant for various content tasks, including brainstorming topics. Simply press your spacebar, select ‘Brainstorm ideas,’ and enter a key term to prompt Notion’s AI assistant to generate relevant suggestions.

Notion editor AI tools

In a matter of seconds, Notion’s AI assistant will generate a list of ideas or talking points that you can incorporate into your blog post.


Top 5 Tools for Blog Content Research

We have already discussed a range of tools for blog post research, including Semrush, Notion, and Flipboard.

To broaden your options, here’s a list of five additional tools that you can utilize to enhance your blog content ideation:

1. ChatGPT 

ChatGPT generating an outline for the title: "Mastering Remote Work: Essential Tips for Success."

ChatGPT is presently the internet’s favored AI application. This advanced AI operates directly through prompts, undertaking tasks such as locating statistics, creating lists, generating topic ideas, or even autonomously composing entire articles.

I have reservations about AI-generated content, particularly when aiming to maintain one’s distinct writing voice. However, when it comes to mundane tasks like topic research, ChatGPT proves to be exceptionally effective.


2. Surfer 

Surfer keyword and content ideas.

Surfer is a versatile SEO tool crafted for content optimization. Its standout feature is a Google Docs sidebar that offers real-time optimization suggestions to enhance your content’s SEO performance.

The Surfer browser interface additionally provides access to the keyword research tool. This tool furnishes a list of potential topic ideas, organized into keyword clusters and user intent classifications.


3. Mangools

Mangools main landing page.

Mangools ek SEO software suite hai jismein do khaas tools hain jo blog content research mein istemaal kiye ja sakte hain: KWFinder aur SERPChecker.

KWFinder aapko apne blog ke liye keyword aur vishay ki ideason ko pehchaan ne mein madad karta hai. Jabki SERPChecker, doosri or, upar ke search parinaamon ka analysis karta hai taki aapko unchaiyon tak pahunchne ke liye kya chahiye, yeh dikhaye.


4. AnswerThePublic

AnswerThePublic main landing page.

If you’re looking for question-based keywords, AnswerThePublic is one of the best free tools available. Just enter your focus keyword, ideally just two words, and let the tool provide you with dozens of questions that you can explore in your blog post.


Google Trends remote work topics.

Google Trends is a popular (free) trend-watching tool for businesses, marketers, and bloggers. It proactively tracks user search patterns for topics and queries, enabling you to create relevant content that will captivate your target audience’s interests.

Must ReadUnderstanding the Basics: What is Feed in Blog?


6. FactCheck.org

FactCheck.org homepage

FactCheck.org is a website dedicated to verifying or debunking information circulating around the internet. You can explore existing fact-checking articles on the site or use the “Ask FactCheck” feature to request the community’s verification of specific stories.


5 Blog Post Research Best Practices

  1. Create Topic Clusters:
    The most effective approach to researching blog post ideas is to construct a topic cluster. In simple terms, a topic cluster forms a network of blog articles linked by a “pillar” post. The pillar content briefly covers the main topic, while in-depth discussions on subtopics are presented in “cluster posts.” Each cluster post is easily accessible from the pillar page through internal links.
  2. Generate Multiple Title Ideas:
    Blog post titles significantly impact the click-through rate from content distribution channels. At times, the best title idea may only become apparent after completing the writing. Therefore, brainstorm various title variations initially and select the most compelling one later.
  3. Check Hashtags:
    Social media plays a crucial role in blogging success, serving both as a promotion tool and a valuable resource in the initial content research phase. Platforms like X (formerly Twitter) keep you updated on the latest trends through hashtag search functionality. Alternatively, leverage hashtag research tools like All-Hashtag to identify current trends and topics in your niche.
  4. Pay Attention to User Intent:
    Ensure your content aligns with the intent of your readers when they search for specific topics. For instance, if they seek a “what is” article, their intention is likely research-oriented. In such cases, inundating the post with numerous paid products might adversely impact the user experience. Refer to my guide on how to improve your keyword ranking for more insights.
  5. Always Use the Latest Stats:
    When incorporating statistics and data-driven information into your blog post, verify that you are using the most recent available data. As a general rule, anything published over 12 months ago may have been superseded by new data. Utilize Google’s search filters (Tools > Any time > Past year) to ensure you consistently include the latest information.

How do I research an SEO blog topic?

Researching an SEO blog topic is a methodical process that involves delving into keywords, understanding search intent, and determining the content format that resonates with your target audience. Here’s a step-by-step guide to effectively research an SEO blog topic:

  1. Start with a Focus Keyword:
    Commence with a focus keyword that encapsulates the main theme of your blog post. For instance, if your topic revolves around email marketing, your focus keyword could be “email marketing.”
  2. Utilize a Keyword Research Tool:
    Employ a reliable keyword research tool like Semrush to uncover subtopics and related keywords pertinent to your focus keyword. These subtopics and related keywords will form the basis for creating headings, subheadings, and paragraphs in your blog post. For instance, under “email marketing,” subtopics could include “email marketing best practices,” “email marketing examples,” “email marketing tools,” and more.
  3. Explore Question-Based Keywords:
    Identify question-based keywords that your audience may have about your topic, typically starting with words like “how,” “what,” “why,” and “where.” These keywords can be used to address common queries and provide valuable insights. For instance, question-based keywords for “email marketing” might include “how to do email marketing,” “what is email marketing,” “why email marketing is important,” etc.
  4. Search for Related Keywords:
    Look for related keywords that may not directly align with your topic but are still relevant to your audience. These keywords can help broaden your topic and cover various aspects of your niche. For instance, related keywords for “email marketing” could encompass “content marketing,” “social media marketing,” “lead generation,” and more.
  5. Analyse Top Google Results:
    Analyze the top-ranking results on Google for your focus keyword and subtopics. Understand the content formats, angles, and styles that are performing well. This insight will guide you in creating a compelling format and approach for your own blog post. Identify whether top results use listicles, guides, case studies, infographics, videos, etc., and note the tone and style they employ.
  6. Craft a Data-Driven Outline:
    Develop a comprehensive outline for your blog post based on keyword research and competitor analysis. Structure your outline logically, incorporating the focus keyword, subtopics, related keywords, and question-based keywords. Ensure your outline includes an introduction, a conclusion, and a compelling call to action. Organize your outline using bullet points, numbering, or headings.
  7. Write the Blog Post:
    Follow your outlined structure and seamlessly incorporate your identified keywords. Integrate keywords naturally into your title, headings, subheadings, paragraphs, and meta tags. Write in a clear, engaging, and informative manner that aligns with your audience’s search intent. Enhance your blog post with visuals like images, videos, charts, graphs, quotes, and statistics.

I trust this guide aids you in mastering the art of researching an SEO blog topic. Feel free to explore additional resources for in-depth details and examples. Happy blogging! 😊


How do you write a research paper for a blog?

Creating a research paper for a blog mirrors the process of writing for an academic journal, albeit with distinctions in style, format, and target audience. Here are some valuable tips on crafting a blog research paper:

  1. Select a Relevant and Original Topic:
    Opt for a topic that aligns with your blog niche and captivates your audience. Utilize keyword research tools like Semrush to identify the trending topics and queries your audience is exploring.
  2. Conduct Thorough Research:
    Delve into your chosen topic using credible sources such as books, journals, reports, and websites. Leverage online databases like Google Scholar to find academic references. Tools like Grammarly can assist in verifying the credibility and authority of your sources.
  3. Organize with Clarity:
    Structure your research paper logically, encompassing sections like introduction, literature review, methods, results, discussion, and conclusion. Create an outline to plan your main points and subpoints. QuillBot comes in handy for paraphrasing and avoiding plagiarism.
  4. Write Clearly and Engagingly:
    Craft your paper in a clear, concise, and engaging manner, aligning with your blog’s tone and style. Utilize headings, subheadings, bullet points, lists, tables, charts, graphs, images, and videos to enhance readability. ResearchMethod.net is a helpful resource to guide you through writing each section of your research paper.
  5. Ensure Proper Citation:
    Cite your sources appropriately, adhering to the citation style suitable for your blog’s niche. Leverage online citation generators like [Cite This For Me] for creating accurate citations and references. Grammarly aids in checking the precision and consistency of your citations.
  6. Thorough Proofreading and Editing:
    Carefully proofread and edit your research paper before publishing. Use Grammarly to check for spelling, grammar, punctuation, and overall clarity. QuillBot assists in refining your word choice and sentence structure. Seeking feedback from someone else can also be valuable.

I trust these tips offer guidance on creating a compelling research paper for your blog. For further inspiration, explore examples of academic blogs. Happy writing! 😊


What are the 7 steps of writing a research paper?

There are various approaches to crafting a research paper, but a commonly recommended method involves these seven steps:

  1. Choose a Compelling Topic:
    Select a subject that not only captures your interest but also aligns with your assignment criteria.
  2. Preliminary Research:
    Conduct initial research to identify and assess pertinent sources of information that contribute to your topic.
  3. Develop a Thesis Statement:
    Formulate a concise thesis statement that encapsulates the primary argument or purpose of your paper.
  4. Create an Organized Outline:
    Develop an outline that structures your ideas and supporting evidence coherently and logically.
  5. Write the First Draft:
    Compose the initial draft of your paper, using the outline as a guide and ensuring proper citation of your sources.
  6. Revise Your Draft:
    Review and revise your draft, focusing on clarity, coherence, accuracy, and completeness.
  7. Finalize Your Paper:
    Write the final version of your paper, meticulously proofreading and editing it for quality and correctness.

What are the 4 pillars of blogging?

The foundation of a successful blog rests on four pillars, each playing a crucial role in its growth and impact:

  1. Create Compelling Content:
    At the heart of your blog is the creation of content that is valuable, pertinent, and captivating for your audience. Establish a clear objective, understand your target audience deeply, and employ a distinctive voice to produce content that not only stands out but also attracts and retains readers.
  2. Expand Your Readership:
    Finding and connecting with readers is a key aspect of blog success. Utilize diverse channels, including social media, email marketing, SEO (Search Engine Optimization), and guest posting, to enhance your blog’s visibility and attract both potential and existing readers.
  3. Nurture a Community:
    Building a community involves fostering relationships with your readers and transforming them into devoted supporters and advocates. Encourage interaction, feedback, and content sharing on your blog and social media platforms. Provide value, support, and recognition to cultivate a strong and engaged community.
  4. Monetize Your Efforts:
    Monetization is the tangible outcome of leveraging your blog to generate income. Develop a well-defined monetization strategy, incorporating methods such as advertising, affiliate marketing, sponsored posts, products, and services. Uphold principles of value, trust, and transparency with both your readers and business partners.

These four pillars collectively form the backbone of a successful blogging venture. They provide a comprehensive framework that, when well-executed, contributes to the growth and sustainability of your blog.

Final Words

Great! You are now equipped to undertake content research and create outstanding blog posts like an experienced professional.

While content research might be perceived as one of the more laborious aspects of blogging, with the correct approach, it can serve as the pivotal factor in guaranteeing the high performance of your post.

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