How to Use Google Trends to Improve SEO in 2024

Curious about unlocking the potential of optimizing your WordPress site with the focus key “how to use Google Trends”?

Delve into the capabilities of Google Trends, enabling you to pinpoint popular keywords, monitor trending topics, and analyze competitors. Elevate your website’s ranking by incorporating these insights.

This post will guide you on effectively using Google Trends for both search engine optimization and achieving business success.

Google Trends
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Google Trends proves to be a valuable asset in generating fresh content ideas for your WordPress blog through the analysis of trending topics.

Increasing traffic to your WordPress site becomes attainable by crafting content around these popular topics. This approach is particularly beneficial for News Websites or individuals aiming to stay in sync with the latest trends.

To delve into trending topics, navigate to Google Trends and click on the Trending tab. This tool provides a glimpse into the current topics gaining popularity on the Internet.

For a more focused exploration, opt for a specific country from the dropdown menu. This choice allows you to identify trending topics in the geographic location where your audience resides. By doing so, you can customize your content strategy to align with the preferences and interests of your specific audience.

Using Google Trends can greatly boost your WordPress SEO and improve your website’s ranking through different methods.

This tool offers a broad view of search trends, allowing you to tap into the most recent data and identify keywords that are pertinent to your specific niche. We’ve highlighted important areas where Google Trends can be a valuable and free resource.

How to Use Google Trends
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Google Trends proves to be an excellent tool for uncovering patterns in search volume. By observing the number of people searching for a particular keyword over time, you can make well-informed decisions about whether to incorporate that keyword into your blog content. For example, in the attached screenshot, we compared the search trends for cricket and football over the past five years, providing insights into the global search dynamics for both sports.

The ability to track search volume allows you to identify popular topics, aiding in understanding trends within your industry or assessing the popularity of specific products. Armed with this information, you can direct your efforts toward areas more likely to bring success and steer clear of ventures that might not be financially viable.

To explore search volume trends, simply input your keyword into the search box and click the “Explore” button. Google Trends then generates an interest-over-time graph for the entered keyword. You can customize your search by selecting specific regions, categories, or time periods through the drop-down menus.

This data can be utilized to target diverse audiences, including those who speak different languages or reside in specific regions. Analyzing keyword trends informs your decision on whether to delve into a particular niche. If there’s a declining trend, it may signal potential obsolescence, making it challenging to engage customers with blog posts featuring that keyword. Seasonal fluctuations in keyword popularity suggest a term that generates sales only during specific times of the year. This valuable information guides strategic content planning and audience targeting for enhanced effectiveness in your online endeavors.

2. Find relevant keywords

How to Use Google Trends
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Google Trends provides an additional advantage by assisting you in discovering keywords related to your initial search.

When you enter a term like ‘Beach Reads’ into Google Trends and click the Explore button, the tool generates a list of other relevant terms that could enhance your blog content.

This feature not only expands your reach to a larger audience but also contributes to improving your website’s search engine optimization.

To identify these related keywords, enter a search term into Google Trends and scroll down to the Related Queries section after the search volume is displayed. Here, you’ll find keywords associated with your original search.

If you’re interested in trending keywords related to the topic, select the “Top” option in the dropdown menu. Google Trends will then display these trending keywords alongside their respective search volumes.

This valuable information enables you to pinpoint related keywords with high search volumes, allowing you to incorporate them into existing blog posts or create new content centered around these terms.

3. Compare Keywords

How to Use Google Trends
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Google Trends allows you to compare keywords, helping you determine which one has the highest search volume and resonates most with your audience.

To effectively use this tool, start by visiting Google Trends and entering a keyword. Once the trends for the search term are displayed, input another related keyword into the “+ Compare” field.

The “Interest over Time” graph on the page visually illustrates the search volume for both keywords, assisting you in making an informed decision about which keyword to prioritize.

For additional clarity, navigate to the “Compared breakdown by subregion” section to observe the search volumes of both keywords in different subregions of the selected country.

This information empowers you to make strategic decisions, choosing the keyword that is most popular in the geographic area where the majority of your audience resides. It proves to be a valuable tool for optimizing local SEO efforts.

How to Use Google Trends
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Google Trends proves to be a valuable resource for generating fresh content ideas for your WordPress blog through the analysis of trending topics.

Increasing traffic to your WordPress site becomes achievable by creating content around these popular topics. This approach is particularly beneficial for News Websites or individuals aiming to stay in sync with the latest trends.

To explore trending topics, navigate to Google Trends and click on the Trending tab. This tool provides a glimpse into the current topics gaining popularity on the Internet.

For a more focused exploration, opt for a specific country from the dropdown menu. This choice allows you to identify trending topics in the geographic location where your audience resides. By doing so, you can customize your content strategy to align with the preferences and interests of your specific audience.

5. Analyze competitors

How to Use Google Trends
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Google Trends provides various features to help you track the growth rate of your competitors.

For instance, you can compare your business with that of your competitors by entering both names, and Google Trends will display a graph illustrating the growth of each term over time.

To gain more insights, use the drop-down menu to analyze which countries your competitors are most popular in. Scroll down to the section titled “Compared breakdown by subregion” to identify the regions where your competitors have a dominant presence.

If you wish to keep a record of this comparison, clicking on the “CSV” button allows you to download the data in a comma-separated values format.

To conduct a more detailed analysis, enter the company name or blog address in the Keyword field. As you scroll down the page, explore ‘Related Topics and Related Queries’ to uncover the keywords and topics your competitors are using.

The next strategic step is to plan your content around these identified keywords and topics, helping you stay competitive and relevant in your industry.

6. Google Shopping Data can be used to advertise your products

If you operate a store, adding your WooCommerce products to Google Shopping can be beneficial. This integration places your products in the Google Shopping tab, potentially positioning them prominently for specific keywords.

Google Trends proves valuable in several aspects, assisting you in creating Google web stories, planning shopping ad campaigns, and determining optimal times for advertising specific products on this platform. The data it provides can be instrumental in identifying the most effective timing for your marketing endeavors.

For instance, if you aim to boost sales of winter coats, a Google Shopping advertisement can be strategically employed. Utilizing tools like OptinMonster’s popup feature allows you to showcase your winter products on your website.

To access Google Shopping statistics, input the product search term into Google Trends. After the website loads the search volume data, select the Google Shopping option from the dropdown menu to the right.

Google Trends then displays the popularity of that product on Google Shopping through the ‘Interest Over Time’ graph. You can refine your analysis by selecting different time periods and regions to gather more information about the product.

Identifying high-demand months for specific products is crucial when planning your advertising strategy. Utilize this information to tailor your product advertisements to align with periods of elevated demand.

7. Create Ideas for YouTube Videos

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Google Trends proves to be a valuable tool for generating video ideas if you have a YouTube channel associated with your WordPress site. By utilizing this tool, you can create YouTube videos centered around trending keywords and topics.

To do this, input a search term into Google Trends and wait for the search volume data to appear on your screen. Next, select “YouTube Search” from the dropdown list on the right. Google Trends will then display the search volume specifically for the entered keyword on YouTube.

This information helps you gauge the current popularity of a keyword and whether it is still trending or has slowed down over time. As you scroll down the page, you’ll discover new ideas and additional keywords that can be used to create engaging content for your YouTube videos.

Conclusion

Let’s explore how the combination of All-in-One SEO for WordPress and Google Trends can significantly enhance your website’s performance. Google Trends serves as a valuable tool for discerning popular search terms and distinguishing them from less popular ones. It provides a quick and efficient way to identify keywords that can elevate your website’s visibility.

However, Google Trends isn’t the sole player in this game. Enter your ally in the realm of online exposure: All-in-One SEO for WordPress. This tool functions like an additional set of eyes, ensuring that your content is optimized for search engine success.

In essence, the powerful synergy of All-in-One SEO for WordPress and Google Trends equips you to dominate the web, making your site shine with the assistance of these indispensable tools.


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