Top Trending Topics (January 2024)

Top Trending Topics: Presented here is a compilation of the current top 100 trending subjects in the United States.

This list is derived through the utilization of our exclusive algorithm and a meticulous trend curation process.

It’s important to highlight that the topics featured in this list aren’t fleeting fads, such as recent movies or video games.

Rather, they represent enduring trends with the potential for sustained growth well into the year 2024.

Top Trending Topics In The US Right Now

#TopicSearch Growth 
1TikTok Ads9,400%
2Sustainable Aviation Fuel3,600%
3Anc Earbuds2,967%
4Gorilla Mind1,800%
5Padel Racket1,157%
6Brightwheel270%
7Discoloration serum2,167%
8MagSafe power bank99x+
9DTF printer9,600%
10Gumroad429%
11PCVR4,900%
12Psychological safety270%
13Digital twin204%
14Moringa Tea8,100%
15Side hustle133%
16Booktok99x+
17Beehiiv8,800%
18Preply1,014%
19Numerade99x+
20Edtech126%
21ESG data756%
22Postbiotics600%
23Zero trust615%
24Plum face wash809%
25Cat eye lashes519%
26CBG gummies4,900%
27Playtomic2,633%
28Homelab213%
29Regenerative agriculture518%
30GitOps543%
31Nanoplastia hair treatment8,500%
32Drunk Elephant270%
33Magnacut99x+
34Clove water733%
35Clear whey protein1,060%
36Avelo7,000%
37Gaming earbuds567%
38Portable power station680%
39Japandi4,450%
40Creator marketplace1,660%
41Niacinamide dew drops5,500%
42THC-P99x+
43Pickleball shoes720%
44Power grip primer99x+
45Cybersecurity bootcamp4,600%
46Aklief9,300%
47Lab grown diamonds733%
48Sea moss gummies8,300%
49Mushroom lamp809%
50Ultrahuman99x+
51Shopify developer140%
52Bakuchiol cream4,150%
53Blinkit99x+
54Niacinamide moisturizer2,400%
55Owlet Dream9,800%
56Wordtune6,900%
57Surfer SEO6,200%
58Fluted panels3,033%
59Crypto casino1,483%
60Talkiatry7,100%
61Cold plunge tub99x+
62Momcozy8,000
63Buzzcast7,400%
64HHC edibles4,400%
65Submagic99x+
66LoyalFans8,300%
67HHC vape8,100%
68French Curl Braids99x+
69Bamboo pajamas1,660%
70AG13,233%
71Mexc99x+
72PlatyHT99x+
73Vevor4,900%
74Moss agate488%
75Malatang692%
76Gellyball1,700%
77Carbon credits429%
78Figma fonts1,967%
79Magic Mushroom Chocolate2,067%
80User-generated content536%
81Banana ketchup93%
82Micro wedding446%
83Lfp Battery1,750%
84Permanent jewelry8,300%
85Hearing aid app99x+
86Lofi music427%
87Tofu cat litter725%
88Crochet plushies1,800%
89Tinted serum1,580%
90Hyperfixation464%
91Sendwave6,300%
92Pimple patches2,400%
93FinOps1,233%
94TikTok SEO99x+
95Freshservice116%
96Scent beads295%
97Heatless curler99x+
98Niacinamide body lotion2,300%
99Airport sleeping pods250%
100Mushroom Chocolate360%

With that, here is a collection of trending topics worth keeping an eye on:

1. Tiktok Ads

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5-year search growth: 9,400%

Search growth status: Exploding

Description: TikTok ads are featured on a user’s For You page, with ongoing tests for search-based ads. The predominant TikTok ad formats encompass images, spark, pangle, and carousel. However, video ads are the most prevalent, lasting between 5 to 60 seconds. These video ads typically incorporate a display image, the brand or app name, and accompanying text detailing the promoted product or service.

2. Digital Twin

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5-year search growth: 204%

Search growth status: Exploding

Description: Digital Twins are virtual, 3D replicas of real-world assets that can be monitored and controlled through software. The increasing interest in digital twins is primarily driven by their emerging applications across various industries such as manufacturing, construction, and supply chain management.

3. Side Hustle

Top Trending Topics

5-year search growth: 133%

Search growth status: Exploding

Description: A side hustle refers to a small business that an individual engages in “on the side,” meaning it is not a full-time occupation. Typically, side hustles are intended to be modest enterprises that complement an individual’s lifestyle rather than evolving into large-scale enterprises. Nevertheless, numerous individuals have successfully transformed their side hustles into significant and thriving businesses.

4. CBG Gummies

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5-year search growth: 4,900%

Search growth status: Regular

Description: CBG gummies are flavored soft candies infused with full-spectrum CBD oil. Cannabigerol (CBG) serves as the acidic precursor to major cannabinoids such as CBD and THC. Similar to CBD gummies, these treats feature only non-psychoactive cannabinoids. They are designed to assist with issues like anxiety, stress, depression, and focus.

5. Bamboo Pajamas

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5-year search growth: 1,660%

Search growth status: Exploding

Description: Bamboo pajamas are sleepwear crafted from natural fibers, specifically 95% bamboo viscose fabric and 5% spandex. This material offers superior breathability, sustainability, and softness in comparison to traditional cotton pajamas.

6. Brightwheel

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5-year search growth: 270%

Search growth status: Exploding

Description: Brightwheel is an online communication platform designed to facilitate connectivity between schools, teachers, and families. It enables parents to monitor their children’s progress through communication channels with teachers and access the student curriculum for the year. Brightwheel also streamlines managerial tasks for teachers and enhances classroom management efficiency for supervisors on the administrative side.

7. Permanent Jewelry

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5-year search growth: 8,300%

Search growth status: Regular

Description: Permanent jewelry differs from traditional pieces as it lacks a removal clasp, with the ends being permanently welded together. This style serves as a symbolic commitment for couples and is commonly worn in the form of rings, bracelets, or anklets. Its popularity has grown due to its bold aesthetics and low-maintenance appeal.

8. Drunk Elephant

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5-year search growth: 270%

Search growth status: Exploding

Description: Drunk Elephant is a skincare product manufacturer renowned for its use of natural ingredients. The company meticulously assesses the pH levels of its ingredients, incorporating only those easily absorbed by the skin. Drunk Elephant has garnered recent popularity for its experimental approach, often blending various serums and creams to create innovative products.

9. Regenerative Agriculture

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5-year search growth: 518%

Search growth status: Exploding

Description: Regenerative agriculture is an approach that seeks not only to mitigate the negative impact of agriculture but also to leverage it for environmental improvement. The implementation of regenerative agriculture on 190,000 acres of farmland has the potential to eliminate approximately 173,000 metric tons of carbon dioxide annually, equivalent to the yearly emissions from over 37,000 cars. Moreover, preliminary data indicates that regenerative agriculture can be financially viable over the long term.

10. Banana Ketchup

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5-year search growth: 93%

Search growth status: Regular

Description: Banana ketchup puts a sweet twist on traditional ketchup. Hailing from The Philippines, this variant incorporates the standard ketchup base ingredients such as tomatoes and vinegar but adds a unique touch with the inclusion of pureed bananas.

Conclusion

That concludes our compilation of currently trending topics that merit attention.

Several overarching patterns emerge from this list. Notably, numerous trends, such as clove water and postbiotics, revolve around natural health. Simultaneously, others, like gaming earbuds and cybersecurity bootcamp, center on technology.

We intend to regularly update this list, so be sure to return for refreshed data and insights.

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