50 Cent Sued Taco Bell for $4 Million After Joke Went Wrong

Rapper 50 Cent once sued Taco Bell over a joke that went wrong.

In 2008, the fast-food chain humorously challenged 50 Cent (real name Curtis James Jackson III) to change his name to 79 Cent, 89 Cent, or 99 Cent as part of their 'Why Pay More?' promotion, which featured reduced prices.

However, Taco Bell did not send the playful letter directly to 50 Cent but to journalists instead.

"Without seeking or obtaining Jackson's authorization, Taco Bell made him the star and focus of its nationwide advertising campaign by using his name, persona, and trademark to promote Taco Bell's business and products," the lawsuit stated, according to The Guardian.

"As Taco Bell intended, many customers believed that 50 Cent had agreed to endorse Taco Bell's products. Indeed, postings on numerous internet 'blogs' castigated 50 Cent for 'selling out' by his apparent endorsement of Taco Bell," the lawsuit continued.

50 Cent sought $4 million in damages from the California-based company.

In response, Taco Bell spokesperson Rob Poetsch said: "We made a good faith, charitable offer to 50 Cent to change his name to either 79, 89, or 99 Cent for one day by rapping his order at a Taco Bell, and we would have been very pleased to make the $10,000 donation to the charity of his choice."

The rapper won the lawsuit, but the settlement details were undisclosed.

"As is often the case in these situations, the parties have agreed not to discuss anything about the settlement except to say both sides are satisfied," 50 Cent's lawyer explained at the time.

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