Earth Day 2024 theme announced as Planet vs. Plastics

Earth Day 2024 is taking on a big challenge: Planet vs. Plastics. 

The folks at are calling for action to tackle plastic pollution head-on. Their goal? To slash plastic production by a whopping 60% by 2040.

They're sending a clear message: recycling alone won't cut it. With only 16% of plastics actually getting recycled, the rest ends up in landfills, incinerators, or polluting our precious waterways.

The focus isn't just on the environment; it's also about human and wildlife health. Their report, 'Babies vs. Plastics,' dives into the dangers of plastics and their chemicals, especially for children. is also rallying support for the United Nations Global Plastic Treaty on Plastic Pollution. They've even created a petition to drum up support.

But it's not all doom and gloom. They're pushing for investment in innovative technologies for sustainable alternatives to plastics. 

Plus, they're challenging us all with the #PlasticsDetoxChallenge, urging everyone to cut back on single-use plastics and embrace a plastic-free lifestyle.

Businesses aren't left out either. They're encouraged to invest in green infrastructure, promote eco-friendly commuting, and think about sustainable investments. 

And hey, they can even get creative with special Earth Day offerings for consumers, just like Lavazza and Paris Baguette did with their reusable coffee cup collaboration for Earth Day 2023.

So, let's roll up our sleeves and join the fight for a cleaner, greener planet.

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